Presentation Title: Predictive Analytics: Mining the Gold & Creating Valuable Products
Speaker: Mr Brendan Tierney Oracle ACE Director
Company: Oralytics
Co-presenter: 
Presentation abstract: We having being hearing about Predictive Analytics for a few years now. But most people are still unsure of what it really means and how it could be used in their company. This presentations aims to simplify what Predictive Analytics means and to illustrate how various companies from a wide range of industries have been using Predictive Analytics to gain deeper, valuable and actionable insights of their data.A number of case studies will be presented, based on some of my recent projects, illustrating how predictive analytics has been used to generate significant benefits for each company. These case studies will include examples from Banking, Telecommunications, Financial Fraud Detection, Retail and Merchandising. For each case study we will discuss how defining the right question focuses the advanced analytics work in a very efficient way allowing the company to generate multiple predictive models that they were able to start using and generating results within a few weeks.
Presentation begins: 04/12/2016 13:40
Presentation duration: 110
Presentation content level: 4 (1 = indepth, 5 = strategic overview)
Audience experience: Beginner/Exploratory
Audience function: Product User
Speaker biography: Brendan Tierney, Oracle ACE Director, is an independent consultant and lectures on Data Mining and Advanced Databases in the Dublin Institute of Technology in Ireland. He has 22+ years of extensive experience working in the areas of Data Mining, Data Warehousing, Data Architecture and Database Design. Brendan has worked on projects in Ireland, UK, Belgium and USA. Brendan is the editor of the UKOUG Oracle Scene magazine and deputy chair of the OUG Ireland BI SIG. Brendan is a regular speaker at conferences across Europe and the USA and has written technical articles for OTN, Oracle Scene, IOUG SELECT Journal and ODTUG Technical Journal. Brendan has published 3 books with Oracle Press book including Predictive Analytics using Oracle Data Miner, Oracle R Enterprise, and SQL & PL/SQL From the Experts
Related topics: Data Discovery & Advanced Analytics: Big Data Discovery , Data Discovery & Advanced Analytics: Data Mining , Data Discovery & Advanced Analytics: Machine Learning , Data Discovery & Advanced Analytics: Predictive Analytics , Data Discovery & Advanced Analytics: R
Hall: Hall 7B

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